1 Does your app have a fremium option?
1 What is your average revenue each month per user?
2 How many users do you have?
3 How long will an ENGAGED user stay with your app?
4 How long will an UNENGAGED user stay with your app before they cancel?
5 In terms of their revenue per month, by how much do your engaged users grow their accounts each year?
TIP: On average, an engaged user will grow the size of his/her account by 10% per year.
6 How many new users do you receive for every 10 engaged users?
TIP: On average, for every 10 engaged users, you will receive 1 new customer referral.
Q: What if just X% more of your users were more engaged?
A: You would make an extra: